Kandrea Wade is an accomplished UX research and design professional with a robust background in building and leading research organizations. As the Director and Head of UX Research at Material since February 2023, Kandrea established a 35+ member team, focusing on global strategic product and market research for tech companies. Previously, Kandrea served as Lead UX Researcher II at Twitter, handling product strategy for verification and user profiles, and also held roles at the University of Colorado Boulder, where Kandrea concentrated on algorithmic identity and AI in qualitative research. With a diverse history that includes work at the Association of National Advertisers and New York University, Kandrea possesses extensive experience in managing user experience research, data analysis, and stakeholder collaboration. Educational credentials include multiple master's degrees in Information Science and Media Studies, as well as undergraduate degrees in Technical Theatre.
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