Kareman Rawy, MBA, is an experienced market researcher currently serving as the Associate Director of Global Tracking at Material. With a strong background in both qualitative and quantitative market research, they have previously held positions at Hall & Partners and Oregon State University, where they developed insights that influenced client decision-making and drove business strategies. Kareman earned an MBA in Marketing & Strategic Management from Korea University and holds dual bachelor's degrees in Entrepreneurship and Business Information Systems from Oregon State University. Passionate about consumer behavior and storytelling, they blend analytical skills with creativity to uncover compelling narratives that resonate with audiences.
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