Scott McAfee

Scott McAfee is a seasoned creative leader with extensive experience in brand strategy and design. Currently serving as Creative Director at Material since June 2021, Scott focuses on creating transformative customer experiences through innovative design and insights into human behavior. As a Writer and Brand Strategist for McAfee Brand since January 2019, Scott provides expert guidance in copywriting, creative direction, and campaign development for diverse clients. Previous positions include co-founding the Behavioral Science Lab, where a unique approach to Behavioral Design was developed, and serving as a Creative Partner and Executive Creative Director at Sanders\Wingo, where Scott led major successful pitches for prominent brands. Earlier experience includes a role as Creative Director at GSD&M, overseeing high-profile accounts. Scott's academic background includes education from Miami Ad School Atlanta @ Portfolio Center, General Assembly, and St. Petersburg College.