Shakthi Rajan is a strategic research leader with over 15 years of experience in consumer insights and analytics. Currently serving as the Director of Global Tracking at Material+, Shakthi excels at translating complex data into actionable insights that drive product, brand, and campaign strategies for Fortune 100 brands. Previously, Shakthi held positions at GfK and Hansa Research, and co-founded Shakthi & Sundar Advocates & Consultants. Educationally, Shakthi holds a B.A. in Psychology and multiple postgraduate credentials, including a focus on Data Science and Business Analytics from The University of Texas at Austin.
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