Tabitha Hoover

Tabitha Hoover is a seasoned marketing professional with extensive experience in social media strategy and communications. Currently serving as a Senior Associate at Material since July 2021, Tabitha develops social strategies for major clients, conducts research on digital trends, and provides strategic guidance. Previous roles include Associate at Material, where collaboration with various teams facilitated the creation of go-to-market messaging, and Communications Co-Chair at Ad 2 Austin, enhancing social media engagement. Tabitha also held positions as a Digital Media Specialist, Marketing Intern, and Communications Intern across different organizations. Tabitha earned a Bachelor's degree in Public Relations from The University of Texas at Austin and completed a study abroad program in French at Université Jean Moulin.