Tracy Yen is an experienced insights professional with a strong background in quantitative research across various industries, including technology, consumer packaged goods, agriculture, and pharmaceuticals. Currently serving as the Director of Insights at Material since June 2017, Tracy oversees custom research projects and collaborates with clients to offer strategic recommendations that identify customer targets and growth opportunities. Previous roles include Associate Director of Insights and Senior Research Manager for global tracking, where Tracy managed brand trackers and delivered actionable analytic reports while supporting additional research initiatives. Prior experience at Nielsen involved performing quantitative and qualitative analyses for media programs in domestic and international markets, contributing valuable insights for content development and marketing strategies. Tracy holds Bachelor's degrees in International Relations with a focus on Global Marketing from the University of Southern California and Queen Mary University of London.
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