Wayne Cerullo

Wayne Cerullo is an experienced founder and chief customer officer at B2P Partners, specializing in optimizing revenue for B2B companies through strategic alignment of marketing, sales, and customer success. With a career spanning over two decades, Cerullo has conducted extensive research on buying behavior for a range of clients, from high-growth startups to major corporations such as Cisco, IBM, Microsoft, SAP, Siemens, and Visa. As a senior consultant at Aventi Group and Material, Cerullo focuses on developing sales playbooks and leading teams on major technology accounts. Previous roles include serving as SVP and Planning Director at prominent advertising agencies, where Cerullo contributed to significant campaigns for Microsoft, Intel, and IBM, establishing effective strategies that enhanced brand value and visibility. Cerullo holds a BA in the History of Modernization from Princeton University and an MBA in Marketing from New York University.