Allison B.

Allison B. is a seasoned marketing professional currently serving in Digital Marketing Communications at Mather since October 2023, where innovative strategies are constructed to meet financial and audience development goals. Previously, from February 2015 to October 2023, Allison served as the Director of Marketing Content and Public Relations at Digital Commerce 360, producing extensive advertising and research marketing materials and leading event marketing initiatives. Earlier roles include Marketing Project Manager and Associate Marketing Manager, focusing on revenue generation and audience development. Prior experience at Sears Holdings Corporation includes Integrated Marketing Manager and Business Analyst, driving interdepartmental strategies and implementing digital solutions. Allison holds a Bachelor of Science in Economics from the University of Illinois Urbana-Champaign.