Anne Balu

Anne Balu Westrich is a seasoned marketing professional with extensive experience in developing and executing marketing strategies across various sectors. Currently serving as a Senior Marketing Campaign Manager at MathWorks since April 2017, Anne focuses on aligning marketing activities with business objectives by collaborating with subject matter experts to create diverse content and offers. Previously, Anne held the role of Global Marketing Communications Manager at SCIEX, overseeing marketing communications for the clinical diagnostics business unit and contributing to brand development. With a solid background including positions at PerkinElmer, VisEn Medical, Nuance Communications, Psion, and Local Marketing Corporation, Anne has demonstrated expertise in managing comprehensive marketing communications, leading promotional activities, and developing marketing strategies. Anne holds a Master's degree in Business from Boston College and a Bachelor's degree in Business Administration with a focus on Marketing and Management from the University of Cincinnati.