David Marshall is a Principal User Experience Researcher at MathWorks, where they focus on generative research and fostering user understanding for web-based applications. Previously, they worked as a User Experience Researcher at Fidelity Investments, conducting research to assess customer needs and usability. David's experience includes writing and consulting at Gap International, contributing to thought leadership and coaching clients in performance-enhancing strategies. They hold a BA in Linguistics and Cognitive Science from the University of Pennsylvania and a Strategic Design MBA from Philadelphia University.
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