Danielle S. is an accomplished marketing professional with extensive experience in influencer marketing and social media strategy. Currently serving as the Director of Influencer Marketing at Mattel, Inc. since July 2022, Danielle leads creator partnerships across various product verticals, including renowned brands such as UNO and Hot Wheels. Previously, Danielle held the position of Senior Manager, Influencer Marketing at Mattel, focusing on collaborations with key licensors like Disney and WWE. At Duncan Channon, Danielle directed influencer and social media strategy, enhancing client results through integrated marketing efforts. Initial marketing experience includes roles at A2G, AEG, and Davis Elen Advertising, complemented by a strong educational background with a BS in Business Administration from USC Marshall School of Business and a BBA from Loyola Marymount University.
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