Roberto Stanichi

Roberto Stanichi is an experienced marketing executive with a strong background in the toy industry, currently serving as Executive Vice President at Mattel, Inc. since January 2020, responsible for Hot Wheels and globally overseeing vehicles and building sets. Previously, Roberto held various senior roles at Mattel, including Vice President of Global Marketing for the Action Figures portfolio, and was instrumental in marketing leadership for key brands. Prior experience also includes a pivotal role at Spin Master as Vice President, where management of the preschool division included the successful franchise Paw Patrol. Additionally, Roberto founded and managed 9wines, an e-commerce startup, and held various marketing positions at Mattel Brazil and PepsiCo. Roberto obtained a Bachelor’s degree in Business from USP and an MBA in Marketing from FGV, along with an international business program at Carleton University.