Ron Friedman

Ron Friedman serves as the Vice President of Mattel Future Lab, spearheading innovation and growth in play through advanced product offerings including Web3-based experiences. Prior to this role, Friedman was the Head of Product Management and Marketing at Amazon, where significant customer growth and profit improvements were achieved for Amazon Key. Friedman's extensive experience at Mattel includes various leadership positions in product management and global marketing, particularly for the Hot Wheels brand. With an MBA from UCLA Anderson School of Management and a background in international relations and economics, Friedman combines strategic insights with a strong foundation in marketing and product development.