Ted Silverman

Ted Silverman, CCXP, has a robust background in marketing and analytics with extensive experience in customer relationship management and data-driven marketing strategies. Currently serving in D2C Marketing & Analytics at Mattel, Inc. since June 2021, Ted previously held key positions at Petco, Rue Gilt Groupe, 89 Degrees, BlackBerry, Epsilon, and Fair Isaac Corp, where responsibilities included leading CRM initiatives, developing customer journey maps, and driving e-commerce sales and engagement. TED's educational credentials include an MBA in Marketing from The Wharton School and a BS in Applied Math and Economics from Brown University.