Sam Lepak

Sam Lepak is the current Head of Growth at Matter. Prior to this, Sam was a growth marketing consultant at Galactic Fed from February 2019 to June 2021. There, they were responsible for paid media strategy and execution on high-priority client accounts, as well as launching internal operational growth initiatives for SEO, Paid Media, and Growth teams. Before that, Sam was Co-founder at Pintful from February 2018 to January 2019. There, they successfully funded a Kickstarter Campaign through acquisition-led growth using paid media, PR, SEO, influencers, referral program, and social channels. Finally, from September 2016 to April 2019, Sam was Head of Digital Marketing at YachtLife: Yacht Brokerage. There, they were responsible for B2C mobile app + web acquisition and user retention using paid media, SEO, ASO, referral program, social channels, and LCM (Push, SMS, email), product-led growth. Sam also managed product development and marketing teams, building an internal attribution system, product sprints, hiring/managing QA agency, and establishing lead quality feedback loop with the sales team.

Sam Lepak's educational career includes a BBA from the University of Wisconsin-Whitewater with a double major in entrepreneurship and marketing, and an emphasis in digital marketing. Sam also has a certification in international marketing from the Jönköping International Business School. Additionally, Sam has certifications from Apple, Google Ads, Reforge in the areas of monetization & pricing, marketing strategy, and retention & engagement.

They are on a team with Jia Feng - Software Engineer, Vivek Shah - Software Engineer, and Dmitry Saprykin - Software Engineer. Their manager is Brett Hellman, CEO.