This story would not begin without the nature of the Swiss Alps, its well-kept mountains, its flowering fields, its pure and unspoilt resources. And without the love and passion for medicinal herbs and phytotherapy of Katia Palagano and Emanuele Avai, who with over 30 years of experience in the world of professional cosmetics, in 2009 anticipating the need for increasingly natural and environmentally friendly cosmetic products founded Mavex SA in Lamone, Switzerland. The adventure began with a refined foot spa treatment with Alpine Herbs and Salt Crystals from the Swiss Alps, which immediately opened the doors of the best spas around the world to the Mavex Switzerland brand.  After a short time followed the launch of a real technological innovation that revolutionized the world of professional pedicure: the CALLUSPEELING treatment, which, despite countless attempts of copying it, after more than 10 years of undisputed success remains the uncontested leader in the world. Strong of the success obtained with the first products and understood that the need for naturalness associated with high performance and high-end products was the right way, new professional lines were developed, face and body.


Highly effective professional products and treatments able to give high level results, true sensory emotions designed for the most demanding customers. In the wake of an undisputed success, in a few years the brand has grown exponentially. Mavex products are used today by beauty centers and spas of the best hotels around the world, a clear sign of the undisputed success of a strong and innovative brand that has been able to stand out above all for quality and innovation, and the numerous awards and recognitions received internationally are proof of this.

A beautiful story. Be part of it.

Mavex Sa

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