Gerald Pacheco

Gerald Pacheco is an experienced professional in brand partnerships and events management, currently serving as the VP of Brand Partnerships at Vellamo Water since July 2018 and the VP of Events and Experience at Maxim Inc. since June 2019. Prior to these roles, Gerald held various leadership positions at sbe from February 2013 to May 2018, including VP of Nightlife, overseeing multiple high-profile venues in Las Vegas and Los Angeles, as well as project managing several notable venue openings. Gerald's career also includes positions as Director of Nightlife at The Light Group in Miami and as Project Manager for nightlife venues at Aria Resort Hotel and Casino.