Esther Yip is an experienced e-Commerce Business Manager at Maxis, where responsibilities include strategizing webstore development and onboarding clients to enhance their eCommerce capabilities. Prior to this role, Esther served as a Category Marketing Principal at Vettons, focusing on sales performance and campaign conceptualization. Experience also includes an Assistant Marketing Manager position at GAMUDA LAND, involving budget planning and market analysis, as well as a Senior Executive Marketing role at Berjaya Times Square Kuala Lumpur, which emphasized strategic marketing and vendor relationships. Early career experiences include internships at Grey Group, assisting on major accounts, and Talent Search People, supporting recruitment efforts. Esther holds a Bachelor of Arts in Mass Communication/Media Studies from UCSI, completed in 2014.
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