Sonia Sim

Sonia Sim is a skilled Business Performance Analyst currently employed at Maxis since August 2018, focusing on revenue forecasting, business insights, deep dives, data analysis, and reporting. Prior experience includes a role as a Commercial Support Specialist at AVEVA, where Sonia implemented global Annual Fees Uplift and compiled CPI data to analyze inflationary rates. As a Senior Business Analyst at U Mobile, monitoring business health performance, particularly in Prepaid Revenue, was a key responsibility. Sonia also served as a Specialized Management Accounting Analyst at GSK, managing end-to-end processes for manufacturing sites in Asia Pacific and providing analysis to finance partners. Early career experience as a Senior Financial Analyst at Taylor Nelson Sofres Malaysia contributes to a robust background in financial analysis and business intelligence. Sonia holds a Bachelor of Business in Finance from HELP University.