Terry W. is a seasoned digital marketing specialist with extensive experience in the marketing field, currently working at Maxis since July 2006. At Maxis, Terry has played a pivotal role in enhancing multi-channel campaign management, leading marketing communications for the Hotlink brand, and focusing on customer engagement initiatives for corporate and SME customers. Prior experience includes positions at ICI Paints Malaysia, where Terry developed the Point-Of-Sale-Tinting product category, and at Crystal Edge Sdn Bhd, where business growth initiatives were driven in the IT sector. Terry has also held roles at HP Malaysia, Intel Application Development Centre, The Body Shop Malaysia, National Panasonic, Gap Inc., and The Walt Disney Company. Educational qualifications include a Bachelor of Business Administration in Marketing & Management from the University of Kentucky and certifications in Digital Marketing and Data Science.
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