Joanna C.

Joanna C. has a diverse work experience spanning from 2004 to 2021. Joanna began their career as a Media Assistant at Carat Canada, where they managed and negotiated campaigns on behalf of the client. In 2006, they joined LiQuid as a Media Executive and Media Coordinator, where they strategized and executed SEO and SEM campaigns. In 2010, they moved to The Sandbox Agency - Canada as an Account Director, where they were instrumental in securing key client Tourism Cuba. In 2016, they joined Current International as the Director of Client Services and Marketing Planning, where they had full P&L oversight and led a 15-person team. In 2019, they moved to Magnusmode as the Marketing and Digital Production Manager, where they developed and executed a multi-platform marketing and brand strategy expansion in US and Canada. In 2020, they joined CIBC as a Senior Marketing Communications Manager and a Marketing Communications Manager. In 2021, they joined CDI College as an Online Marketing & Social Media Instructor and Mayple as a Growth Marketer and Digital Marketing Strategist.

Joanna C. holds a Master of Management Analytics from Queen's University, where they studied Predictive Analytics, Big Data, Analytical Decision Making, and Pricing Analytics. Joanna also holds a Bachelor of Arts in Clinical Psychology from Universidad Anáhuac, a Certificate in Marketing Management from George Brown College, an Award Achievement Program in Web Analytics from The University of British Columbia, and coursework in Data Analytics from BrainStation and Business Analytics from Springboard. In 2020, they completed a Postgraduate program in Digital Marketing from the Digital Marketing Institute. Additionally, they have obtained several certifications, including Digital Marketing Foundations from LinkedIn (2021), Certified Digital Marketing Professional from Digital Marketing Institute (2021), CMA Certificate in Digital Marketing from Canadian Marketing Association (2021), Team Kanban Practitioner® (TKP) from Lean Kanban Inc. (2018), Business Analytics from Springboard (2018), Marketing Analytics: Presenting Digital Marketing Data from LinkedIn (2017), and Certified ScrumMaster® (CSM®) from Scrum Alliance (2018).