Erwin Kleinjan

Erwin Kleinjan is a seasoned creative professional with extensive experience in the automotive and digital marketing sectors. Currently serving as Creative Lead and AI Director at Mayster since January 2021, Erwin oversees the development of innovative automotive campaigns for clients such as Lotus, Mitsubishi, BYD, Hyundai, Volvo, and smart. Prior to this, Erwin held the role of Creative Lead at TheMerge from June 2018 to September 2020, contributing to a more hybrid and flexible agency model following the merger of Pool and BeyenMeyer. As a Creative Partner at Pool Worldwide B.V. from January 2007 to June 2018, Erwin engaged in constant reinvention across owned, earned, and paid media. Erwin's career commenced as Art/Creative Director at Qi Ideas from December 1999 to December 2006, where notable digital campaigns were created for leading brands, establishing Qi as a premier digital branding agency in the Netherlands.