Sim Sidhu

Sim Sidhu, CAPM, has extensive experience in business intelligence and sales management, currently serving as Manager of Business Intelligence at Mazda Canada Inc since October 2019. Prior roles include Senior Specialist in CRM & Business Intelligence and Senior Sales Analyst at Mazda. Before joining Mazda, Sim held positions at Mitsubishi Motor Sales of Canada as Supervisor of Distribution and at FCA Fiat Chrysler Automobiles as District Sales Manager, where responsibilities centered on new vehicle sales and customer satisfaction. Additional experience includes project management roles at Integrated Automotive Experience and ARI, as well as administrative roles at Brock University and marketing internships with Maple Leaf Sports & Entertainment and Brampton Battalion. Sim holds a Business Process Management Certificate from the University of Toronto and a Bachelor’s Degree in Marketing & Human Resources from the Goodman School of Business at Brock University.