Lydia H.

Lydia H. is a seasoned professional in UX strategy, research, and project management, currently serving as a Senior UX Strategy + Research + Project Management leader at MBition since June 2022. Lydia has successfully partnered with over 10 product departments to execute more than 35 projects, establishing a knowledge hub that significantly improved operational efficiency and fostering a community of 200+ members for knowledge sharing. Previous roles include Consultant Research & Experience Design at Volkswagen Group Services GmbH, where project management skills yielded high client satisfaction and innovative research repositories, and Customer Journey & Excellence Manager at Vattenfall, characterized by leading cross-department workshops and optimizing customer journeys. Lydia began the career as an Online Marketing Associate & Content Creator at HanseMerkur, where content strategies were created based on detailed persona analyses. Lydia holds a Master of Science in Human Factors from Technische Universität Berlin and a Bachelor of Science in Psychology from the University of Hamburg.