Ryan Backhouse

Ryan Backhouse is a seasoned marketing professional with extensive experience in strategic marketing communications, particularly within the credit card division at MBNA since August 2013. As a Senior Marketing Communications Manager, Ryan delivers multi-channel marketing strategies, overseeing creative direction and performance optimization. Previous roles at MBNA include Offline Marketing Manager and Online Campaign Manager, where expertise in managing product campaigns and high-demand projects was showcased. Prior to this, Ryan held a Marketing Manager position at Tuxedo Money Solutions, focusing on customer acquisition for B2B and B2C initiatives, and an Online Acquisition Campaign/Project Manager role at Bank of America, where campaign redevelopments resulted in significant account growth. An earlier tenure at MBNA also included responsibilities in project management and strategic initiatives. Ryan's educational background includes qualifications from the Institute of Direct and Digital Marketing and the Chartered Institute of Marketing, alongside an NVQ Level 3 in Business.