MCC Marketing Group is New York City's premier live entertainment marketing agency, built by people who have spent their careers inside the world's most iconic venues.

We specialize in one thing: helping artists, tours, venues, Broadway productions, and festivals sell tickets, grow audiences, and build the kind of brand authority that outlasts a single show.

Since launching in 2024, MCC has delivered sold-out performances at some of the most prestigious stages in the world: Lincoln Center's David Geffen Hall, Carnegie Hall, Madison Square Garden, and the United Palace. Our campaigns have moved the needle for David Gilmour's U.S. Tour, Celtic Woman's A New Era Tour, Manhattan Concert Productions, Bernie Williams at Carnegie Hall, CraicFest, Rock the Country, United Palace, and more.

Our founder and CEO, Michelle E. McCarthy, brings 15+ years of senior marketing leadership from the highest levels of the industry. Before building MCC, she led marketing strategy at Madison Square Garden Entertainment, overseeing campaigns for Billy Joel's historic decade-long MSG residency, Harry Styles' 15 consecutive sold-out nights, Adele, Phish, and the landmark Katie Taylor vs. Amanda Serrano fight - the first women's bout to headline Madison Square Garden.

What we do:
- Full-funnel campaign strategy and execution
- Digital and paid media, social strategy, and out-of-home
- Audience development and ticket sales growth
- PR strategy and media partnerships
- Brand positioning for artists, venues, and productions

We do not work with everyone. We work with clients who are serious about selling out.

Ready to build something? Reach us at info@MCCMarketingGroup.com or visit MCCMarketingGroup.com.

MCC Marketing Group

Org chart

Teams

Offices