Mike Colling is a seasoned media professional with extensive experience in media planning, buying, and audience measurement. As a board member at Zero Gravity since February 2022, Mike contributes to mentoring talent from low opportunity areas into elite universities. In April 2019, Mike founded The Kite Factory, an independent agency known for its data-driven media solutions. Additionally, Mike has been the founder and managing director of Mike Colling & Company since 2002 and serves as a board member for JICMAIL, where Mike played a key role in establishing audience measurement for mail in the UK. As the owner of MC&C Ltd since 2002, Mike leverages consumer data to create marketing insights. Mike's early career includes multiple leadership positions at WWAV Rapp Collins and Laing Henry Ltd, along with a degree in Zoology from the University of Oxford.