Lú Piñeres is a Senior Strategic Planner at McCANN Colombia, where they build communication platforms that prioritize people and cultures. With 15 years of experience, Lú has led impactful strategies for notable clients, including former Colombian President Juan Manuel Santos and major brands like Uber, Netflix, and Spotify. Their work emphasizes the meaningful impact of communications, both in social and political contexts, as well as in brand development. Lú's educational background includes a degree in Advertising and Marketing from Fundación Universitaria San Martín and various advanced studies related to government communication and creative industries.
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