MC&Co Trend is a global Trend Intelligence consultancy specialising in the furniture, homewares, interiors, hospitality and lifestyle sectors.

We help brands, retailers and manufacturers make confident aesthetic and commercial decisions by translating emotional, cultural and aesthetic change into structured, actionable intelligence.

Built on the proprietary MC&Co Trend Intelligence System™, our work moves beyond surface inspiration to explain why trends form, how aesthetics evolve, and when they are commercially viable. This removes subjectivity, reduces internal bias, and creates a shared decision-making language across leadership, design, buying and commercial teams.

What We Do
• Global Trend Intelligence reports and updates
• Advanced Trend Intelligence Aesthetic DNA Mapping
• Trend Intelligence Workshops & Future Mood Direction
• Category, collection and assortment strategy
• Commercial timing, risk and investment evaluation
• AI-enabled product and environment imagining
• Executive presentations, education and industry speaking

How We Work
Our Trend Intelligence System integrates emotional dynamics, aesthetic behaviour, approach to life and commercial position & timing into a single, repeatable framework. The result is clarity where others provide noise.

Who We Work With
Retailers, manufacturers, hospitality groups, interior brands and property-led organisations across Australia, Europe, the UK, USA and Asia.

MC&Co Trend does not predict trends.
We decode emotion, aesthetics and timing, so businesses can act with confidence.

MC&Co TREND | REPORTS | FORECASTS

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