John Smart is currently the Director of Restaurant Technology (Europe) at McDonald's, where they deliver large-scale IT projects that enhance customer experience and operational efficiency. John has successfully led the implementation of digital applications such as a mobile app for McDonald's in Sweden and has a strong background in managing technology change within the restaurant sector across Europe. Previously, they served as Manager of European IT at McDonald's and have provided consultancy for not-for-profit organizations, focusing on CRM solutions and technology modernization. John holds a BA (Hons) in Geography from London Metropolitan University.
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