Kelli Lyons, Ph.D., is currently a Field Business Insights Manager at McDonald's, where they leverage data to drive strategic growth and influence decisions across franchise organizations. With seven years of experience in research and marketing, Kelli has worked in various roles, including as a Manager of Guest Insights and Strategy at Topgolf and a Senior Analyst at TGI Fridays, where they provided consumer insights to shape company strategies. Kelli holds a Ph.D. in Mass Communications from Texas Tech University, where they also served as a graduate part-time instructor and research assistant.
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