𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: The current landscape is fragmented and lacks clear standards for digital tools. It is hard for users to know what is effective, what prevents effective solutions from scaling sustainably, and what creates a meaningful impact. This lack of standards is compounded by the absence of a shared language that all system enablers can use to discuss efficacy and risk.

𝗢𝘂𝗿 𝗠𝗮𝗻𝗱𝗮𝘁𝗲: MCert, funded by Pivotal (a network of organizations founded by Melinda French Gates), was established to fundamentally change this. We are working to unite system enablers across sectors to create a neutral, credible, and verifiable non-partisan standard for youth mental health and well-being tools.

𝗠𝗖𝗲𝗿𝘁’𝘀 𝗖𝗼𝗿𝗲 𝗣𝘂𝗿𝗽𝗼𝘀𝗲

𝗚𝗼𝗮𝗹: Collaborate with leaders to design quality standards for sub-clinical mental health tools for young people to instill Systemic Trust, increase sustainable adoption, and increase well-being.

𝗠𝗶𝘀𝘀𝗶𝗼𝗻: To establish the verifiable, non-partisan standard for youth mental health and well-being tools, decisively moving the industry from overwhelm and confusion to Systemic Trust, and ensuring every young person has access to safe, effective support.

𝗩𝗶𝘀𝗶𝗼𝗻: A future where all system enablers—from community leaders to youth—can easily find trusted, effective, and safe sub-clinical mental health tools, enabling a lifestyle of sustainable mental health and well-being.


𝘑𝘰𝘪𝘯 𝘶𝘴 𝘪𝘯 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘵𝘳𝘶𝘴𝘵𝘦𝘥 𝘧𝘶𝘵𝘶𝘳𝘦 𝘧𝘰𝘳 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘦𝘯𝘵𝘢𝘭 𝘩𝘦𝘢𝘭𝘵𝘩. 𝘞𝘦'𝘳𝘦 𝘶𝘯𝘪𝘵𝘪𝘯𝘨 𝘢 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘰𝘧 𝘱𝘢𝘺𝘰𝘳𝘴, 𝘱𝘳𝘢𝘤𝘵𝘪𝘵𝘪𝘰𝘯𝘦𝘳𝘴, 𝘣𝘶𝘪𝘭𝘥𝘦𝘳𝘴, 𝘧𝘶𝘯𝘥𝘦𝘳𝘴, 𝘢𝘯𝘥 𝘢𝘥𝘷𝘰𝘤𝘢𝘵𝘦𝘴 𝘸𝘩𝘰 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘥𝘦𝘴𝘦𝘳𝘷𝘦𝘴 𝘢𝘤𝘤𝘦𝘴𝘴 𝘵𝘰 𝘴𝘢𝘧𝘦, 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦, 𝘢𝘯𝘥 𝘦𝘲𝘶𝘪𝘵𝘢𝘣𝘭𝘦 𝘮𝘦𝘯𝘵𝘢𝘭 𝘩𝘦𝘢𝘭𝘵𝘩 𝘵𝘰𝘰𝘭𝘴 𝘵𝘩𝘢𝘵 𝘸𝘰𝘳𝘬 𝘧𝘰𝘳 𝘢𝘭𝘭 𝘱𝘢𝘳𝘵𝘴 𝘰𝘧 𝘴𝘰𝘮𝘦𝘰𝘯𝘦’𝘴 𝘮𝘦𝘯𝘵𝘢𝘭 𝘩𝘦𝘢𝘭𝘵𝘩 𝘫𝘰𝘶𝘳𝘯𝘦𝘺.

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