Patrick Malan is an experienced expert engagement manager at McKinsey & Company since June 2019, leading the management of multiple projects and collaborating with clients to implement digital marketing strategies. Previously, Malan served as a digital specialist and senior digital analyst at Accenture, focusing on marketing performance analysis across various markets. With a background as a digital marketing manager at Pneusmart, overseeing growth strategies in Italy, the Netherlands, and Germany, and experience as a partnership manager at BlaBlaCar, Malan has cultivated a strong skill set in digital marketing and analytics. Education includes a Master of Science in Business Communication from Università degli Studi di Torino and studies in Marketing and Media at the University of Liège.
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