McLeuker
Qigen Lin is a seasoned professional with a strong background in sustainable fashion and branding strategy, currently serving as Founder and Sustainable Fashion Consultant at McLeuker since December 2022, where the focus is on helping fashion brands develop circular business models and sustainability strategies in China. Prior experience includes consulting for Orange Swallow on branding strategy for the Netherlands market and serving as a Brand Strategy Consultant for Taihe Consulting in the China market, where significant contributions were made toward strategic growth and risk management. Earlier, Qigen Lin worked as a Social Media Marketing Strategist at Yusys Technologies Pte. Ltd., enhancing marketing efforts through data analysis. Educational credentials include an MBA from EM Strasbourg Business School and Clarkson University, as well as a Bachelor's degree in International Economics from Zhejiang Yuexiu University.
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McLeuker
McLeuker helps fashion brand and textile supplier create sustainability strategies and marketing operations align brand’s sustainability strategy between China and France markets, advise on how to lower environmental impact, be more transparent and traceable, and also optimisation of fashion sourcing supply chains. We're trying to improve the fashion and textile industry move towards a sustainable future.