MCM
Patrick L. is an accomplished digital marketing professional with extensive experience in leading digital strategies across the Asia-Pacific region and globally. Currently serving as APAC Digital Lead and Senior APAC Digital Marketing Manager at MCM WORLDWIDE since June 2019, Patrick also holds the role of Producer and Director of Content at Instagram and YouTube, achieving significant viewership milestones on both platforms. Prior experience includes Digital Director at McCann Worldgroup, managing campaigns for major clients like Cathay Pacific and Cigna, and Digital Supervisor at Mindshare, overseeing prominent beauty and skincare brands. Patrick began the career as Digital Marketing Manager at Gulliver FX Ltd / Yahoo Japan! and holds a degree from Imperial College London.
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MCM
MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.