Lea Cranfield is a seasoned retail professional with extensive experience in buying and merchandising roles. Currently serving as the Chief Brands & Buying Officer at MECCA Brands, Lea has previously held key positions such as Chief Buying & Merchandising Officer at END. and YOOX NET-A-PORTER GROUP, as well as Commercial Director at MATCHESFASHION. Additional experience includes the role of Merchandising Director at YOOX NET-A-PORTER GROUP, highlighting a strong background in driving brand strategy and commercial performance within the fashion and beauty industries.
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