Joy J.

Joy J. is the Founder and Managing Partner of Syneractiv, a data strategy and analytics advisory startup, where they help clients in media agencies, data analytics, and adtech achieve business goals. With over 20 years of experience in marketing and media analytics, Joy has held significant roles, including Vice President at Citi and Managing Partner at GroupM. Currently, Joy collaborates with MedFuse as a Data Science Advisor, focusing on HCP Analytics and campaign optimization. Joy's extensive background includes contributions as SVP at IRI and Chief Data and Analytics Officer at Initiative, underlining their expertise in data-driven solutions.