Media Hero
Murilo Soave is currently the Head of Data at Media Hero, bringing with him a wealth of experience in data science and analytics. Prior to his current role, Murilo worked at Cayena as a Data Scientist, where he played a key role in developing risk models for CayenaBank's credit engine, leading to a significant decrease in default rates. Murilo also has experience at Big Data as a Data Scientist and as an undergraduate researcher at Instituto de Ciências Matemáticas e de Computação (ICMC). With a background in Statistics and Data Science, Murilo has demonstrated expertise in developing data products, pricing algorithms, and recommendation systems.
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Media Hero
An innovative solution for a complex problem: how companies should invest their budget to optimize results? How to combine sales efforts with brand building? Media Hero is a software as a service that uses big data and machine learning to give the answers, optimizing results for brands and companies.