James Morrison is a partner at Fulcrum Capital Partners Inc. They previously worked as an Investment Banking Associate at Scotiabank Global Banking and Markets from 2010 to 2014. They served on the board of Kore Outdoor from 2020 to 2022 and on the board of Creative Outdoor Advertising from 2021 to 2025. They currently serve on the boards of VODA Backyard Leisure Group (since 2022), Media Resources Inc. (since 2019), and FE Ingredients Inc (since 2025), and are pursuing an Honours Bachelor of Business Administration in Finance & Economics at Wilfrid Laurier University.
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