Jeff Rushton is the Co-Owner, President, and CEO of Media Resources Inc., an integrated sign services business with operations across Canada, the United States, and Asia. With a diverse background as a CxO level executive in various multinational corporations and startups, they have a proven track record in business growth and leadership within dynamic environments. In addition to their corporate achievements, they are the Founder and former Chairman of Childhood Cancer Canada, dedicating time and effort to philanthropic endeavors that have raised over $50 million for childhood cancer charities. Jeff holds an MBA from the University of Toronto's Rotman School of Management and continues to pursue an HBBA at Wilfrid Laurier University. They maintain an active lifestyle through long-distance cycling, snowboarding, and hiking, with a life mission focused on making a meaningful, positive difference in people's lives.