Media Works is an integrated marketing agency with specialized capabilities in media research, planning and buying. Clients coast to coast count on us to make their messages work harder and smarter across all media: broadcast, digital, social, cable, direct response and any other channel that will deliver the right message to the right consumer at the right time. We’ve become one of the Mid-Atlantic region’s largest and most respected media marketing agencies because we believe that every dollar spent should produce results. Founded in 1989 and headquartered in Baltimore, MD, Media Works also has offices in Charlotte, NC and Phoenix, AZ. 

A Woman-owned, certified MBE firm, Media Works is proud member of the 4A’s and was recently recognized as one of Baltimore’s top Women-Owned Businesses and one of Baltimore’s Most Social Companies.

We work with clients in a variety of ways:
Directly: We work with many clients directly to maximize the way their marketing budgets are spent. And, if they have an in-house creative team or a creative agency, we step in to handle the media.

Partnering with Creative Agencies: We complement the talents of creative agencies to offer account and/or media services. We’ll handle the media while they handle the messaging!

Outsourcing: If a client has a media team that is overloaded or recently won a piece of new business, but can’t ramp up fast enough, tap into our team of media specialists to complete your media project on time and on budget.

Advertising

Marketing

Media Works, Ltd.

Media Works, Ltd.'s headquarters in Baltimore, MD, United States

KIART MediaWorks

Amy Wisner Ward

Halley Firestone

Elizabeth Cyphers

Colleen Winterling

The Account Management team at Media Works, Ltd. serves as the primary liaison between clients and the agency, ensuring effective communication and alignment on marketing objectives. They manage client accounts, oversee media campaign performance, and provide strategic insights to optimize budget allocation across various channels. By collaborating closely with both clients and internal teams, the Account Management team ensures that every media investment delivers impactful results tailored to client needs.

Account Management

This department is responsible for managing and coordinating various media-related activities and initiatives.

Media Operations

The Leadership Team at Media Works, Ltd. provides strategic direction and oversight to ensure the agency delivers effective media solutions to clients. Comprising seasoned executives, this team drives company vision, fosters growth, and nurtures key partnerships while championing a culture of innovation and excellence across all marketing channels. Their leadership ensures that every initiative aligns with the agency's commitment to maximizing client investments and delivering measurable results.

Leadership Team

The Media Planning and Buying team at Media Works, Ltd. is responsible for developing and executing effective media strategies that maximize clients' marketing budgets. This team collaborates closely with both clients and creative agencies to identify target audiences, select appropriate media channels, and optimize campaign performance across various platforms, including broadcast, digital, and social media. By leveraging data-driven insights and industry expertise, they ensure that every advertising dollar delivers impactful results.

Media Planning and Buying

This department focuses on data analysis and strategy development to optimize marketing and advertising efforts.

Analytics and Strategy

This department provides advisory and consulting expertise to support organizational decision-making and strategy.

Media Works, Ltd.

Org chart

Teams

Account Management

Media Operations

Leadership Team

Media Planning and Buying

Analytics and Strategy

Consulting Services

Offices

Media Works, Ltd.

Org chart

Teams

Account Management

Media Operations

Leadership Team

Media Planning and Buying

Analytics and Strategy

Consulting Services

Offices

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