Sofie de Ridder

Sofie De Ridder is a seasoned professional with extensive experience in customer support, marketing, and business transformation. Currently serving as the Business Transformation Manager at Mediahuis nv since April 2022, Sofie focuses on guiding lean processes. Previously, as Customer Happiness Manager at Krëfel NV from April 2019 to April 2022, responsibilities included leading customer service teams, implementing quality monitoring, managing CRM systems like Salesforce, and conducting NPS research. Sofie's career also encompasses roles such as webshop manager at Fnac and customer care manager at De Persgroep Publishing, where emphasis was placed on enhancing customer satisfaction and retention. Earlier positions included Retail Marketing Coordinator at Mediahuis België and marketing roles at Life Events and Winterthur Insurance. Sofie holds multiple certifications in change management and lean methodologies, alongside a degree in Communication Sciences from KU Leuven.