Simona Sawiris

Simona Sawiris currently serves as a Sales Support Account at MEDIAMOND SPA, where responsibilities include defining digital commercial strategies, formulating proposals, collaborating on cross-media communication projects, analyzing campaign performance, and supporting media centers and creative agencies. Prior experience includes working as an Insight & Research Executive at Discovery Inc, focusing on market dynamics, consumer studies, and research collaboration, as well as serving as a Junior Brand Manager at Gruppo Mediaset, where responsibilities encompassed product launches, marketing plan development, sales analysis, event organization, and digital PR initiatives. Simona holds a Master's degree in Marketing, Consumption and Communication with a specialization in Brand Management and a Bachelor's degree in Public Relations and Corporate Communication from IULM University.