Eric Gueilhers

Eric Gueilhers is an accomplished professional with extensive experience in digital marketing, programmatic advertising, and business development. Currently serving as Chief Digital Officer at Mediaperformances, Eric oversees international expansion, digital transformation, and management of the media trading desk, Shopper Factory. As the founder of Programmatique Marketing, Eric focuses on industry insights and case studies in programmatic advertising. Co-founding and leading Shopper Factory, which was acquired by Mediaperformances, Eric expanded its capabilities in retail media and programmatic advertising. Previous roles include managing significant teams and PnL at myThings, leading sales strategies at PayPal, and developing business models at AOL, alongside various consulting and sales positions. Eric's educational background includes degrees from KEDGE Business School and Novancia Business School Paris.