Brian B.

Brian B. has extensive experience in digital marketing and media buying. Brian started their career in 2007 as a Sr. Interactive Media Buyer at Bisk, where they negotiated and bought interactive media. Brian then worked as a Campaign Manager / Media Planner at Triad Retail Media, managing and optimizing online advertising campaigns. Brian also worked as an Interactive Media Buyer at King Fish Media, where they oversaw media planning, buying, and execution for lead generation campaigns.

In 2013, Brian joined Yellin McCarron, Inc. as an Interactive Media Buyer/Planner, responsible for media planning, buying, and reporting for interactive marketing campaigns. Brian then worked as a Paid Social Media Buyer (contract) at Southern New Hampshire University, establishing their paid social media presence and optimizing media campaigns.

Brian continued to expand their expertise by working as a Media Buyer/Account Manager at Maximum Media Enterprises, Inc., managing traditional media campaigns and communicating campaign results to clients. Brian then became a Paid Social Media Manager (contract) at Bentley University, where they developed and executed paid social strategies and conducted A/B testing.

In 2019, Brian joined Shorelight Education as a Paid Social Media Specialist, planning and implementing data-driven campaigns across global social platforms. Brian also served as a Digital Strategist, Paid Social at Mediassociates, starting in 2023. Finally, Brian worked as a Paid Social Senior Media Buyer at Empowered Education, where they managed and executed paid social distribution of branded content and conducted creative and copy optimization.

Brian B. started their education journey at the Florida Institute of Technology in 2008, where they pursued Business Administration Marketing. Brian attended the institute for one year, completing their studies in 2009.

In the same year, Brian B. enrolled in the University of Notre Dame - Mendoza College of Business to obtain a Professional Certificate in Business Negotiation Essentials. Brian successfully completed the program but did not provide an end year.

Continuing their education in 2009, Brian B. pursued a Master Certificate in Internet Marketing from the University of San Francisco. However, no specific start or end date was mentioned for this certification.

Prior to their higher education, Brian B. attended Monument Mountain Regional High School, from where they obtained their H.S. Diploma. No further details regarding their field of study were provided.

In terms of additional certifications, Brian B. obtained the Google Analytics IQ Certification from Google in August 2019. Most recently, in August 2022, they acquired the Google Ads Video Certification from Microsoft.