Reda Mahnane is currently the Head of BI & Analytics at MeDirect Malta, focusing on data initiatives and product management within the iGaming industry. With a strong background in consulting and professional services, Reda has successfully managed cross-functional teams and high-profile B2B customer accounts. Reda’s previous roles include Sportsbook Business Analyst at Betsson Group and Data Product Manager at MeDirect Bank Malta, where they developed strategic roadmaps for data initiatives. Educated at the University of York, Reda holds a Bachelor of Science in Genetics and a Master's in Research focused on Functional Genomics, and is a certified Scrum Product Owner.
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