Medium
Shruti Saini is a seasoned brand strategist and marketing expert with extensive experience across various industries. As the Founder and Principal of Drive Brand Strategy, LLC since 2019, Shruti partners with CEOs and CMOs to develop and execute brand and marketing strategies that facilitate growth. Shruti's role as a Contributing Writer for Medium involves analyzing consumer behaviors and their effects on brand strategies. In academia, Shruti teaches Structured Inquiry at USC Annenberg School and serves as an Advisory Board Member for Brighter Children, an organization focused on early education for at-risk children. Previously held positions of leadership include Chief Marketing Officer at Awe Inspired and Vice President of Marketing Strategy at Grove Collaborative, where significant advancements in brand positioning and consumer understanding were achieved. Shruti's career at Anheuser-Busch encompassed various roles culminating in Senior Director of Brand Strategy and Insights. Educational qualifications include an MBA in Consumer Marketing from Harvard Business School and a BA in Economics from Harvard University.
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Medium
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