Eric Bauer

Product Marketing and Channel Marketing Leader

Eric Bauer is an established marketing leader with over 25 years of B2B marketing experience in hardware and software markets. Currently serving as the Founder & Principal of Plan B Partners, Eric partners with growth-oriented executives to refine go-to-market strategies and drive revenue. They have held leadership roles at notable companies such as Cisco, Dell, and SBI, where they focused on brand management, demand generation, and sales enablement. Eric holds a B.S. in Business Finance and Law from California State University-Long Beach and continues to apply their expertise to enhance marketing effectiveness across various industries.

Location

Ladera Ranch, United States

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