o	Your health is in your hands: use bobi as your personal breathing companion to learn and adopt the optimal breathing technique.  Better breathing is THE foundational skill for wellness  
o	Improve wellness and helps alleviate stress and anxiety: bobi has been specifically designed by a psychologist with over 20 years of experience to help people learn and adapt optimal breathing techniques. Adopting an optimal breathing technique can help you alleviate stress and anxiety, and improve your overall wellness
o	Anywhere and anytime: bobi's unique design means it can be used anywhere and anytime, no matter the environment. You can use it discretely in public environments, on airplanes, or in any situation where you would like to use breathing to control your emotional state
o	User-Centric Design: bobi has been specifically designed to be a tactile tool. Humans respond, interact, and learn more effectively with tactile devices rather than using our visual or auditory sensors. bobi also mimics our primal innate breathing habits by expanding and contracting with our natural breathing rhythm. bobi’s strap has been designed to provide a calming effect generated by gentle compression on the back of the hand
o	Optimal breathing technique: As you learn to adopt and embed better breathing practices, bobi can grow with you. You can select one of 3 specific time settings from beginner up to the optimal breathing rate of 6 breaths per minute. Learn this technique via our GEN365 breathing method 
o	Grip Strength: Research has indicated greater grip strength is associated with better cognitive functioning, higher life satisfaction, greater subjective well-being, and reduced depression and anxiety symptoms. Using bobi to adopt the optimal breathing technique can also help you improve your grip strength
o	Designed for everyone: bobi can be used by anyone; it’s suitable for all adults and children 14+ age

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