Sofia Pereyra is currently the Head of Operations for the Southern Cone at Super, overseeing operations in Argentina, Peru, Chile, Uruguay, and Brazil. Sofia began her career in advertising, focusing on experiential and shopper marketing, and gained valuable experience working with major multinational clients such as Coca-Cola and SCJ Johnson. Sofia earned a Master of Science in Marketing and Sales from Universidad Rey Juan Carlos in Madrid, which broadened her perspective on both agency and client-side operations. Throughout her career, they have held various roles, including General Account Director at HOY BUE and Account Director at Voltage Buenos Aires, successfully leading campaigns across multiple sectors.
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